Create a vision
Launch a product
Build a brand
Digital transformation
Align an experience ecosystem
Strategise for a new economy
Launch a product
Build a brand
Digital transformation
Align an experience ecosystem
Strategise for a new economy
Values-based leadership
Community oriented strategies
Build community programmes
Coordinate events
Craft a shared language
Empower your product team
Reinvigorate organisational brand values
Inspire customer loyalty
Retention strategies
Align a company culture
Design Thinking workshops
Problem framing
Purpose & Golden Circle workshops
Value proposition definition
Contextual research
Stakeholder interviews
Customer & user research
Market analysis & competitor research
Persona development
Journey & empathy maps
Idea generation
Product vision, conceptualisation & strategy
Problem framing (HMW or JTBD)
Opportunity risk assessment
Startup pitches
CX principles & strategy
Culture frameworks
Digital campaigns concepts
Digital and paper prototypes
Flows, routes and maps
Digital transformation
Programme design
Product management
Team leadership
Project planning, roadmaps & success metrics
Prioritisation matrixes
Capacity planning
Startup & internship programme design
Loyalty programme design
Customer onboarding & retention strategies
Brand strategy & development
User experience strategy
User interface patterns & visual design
Feedback gathering
Retrospectives
Reporting & analytics
Usability testing
"As is" audits
Customer surveys
Together, we’ve worked hard to build your new product or given your digital brand a facelift.
It doesn’t end there.
It's time to launch! Together let's prep a market-led GTM strategy to bring your new product/brand to market.
Go-To-Market strategy
Marketing & advertising plan
Product marketing strategy
PR & strategic communications
Content marketing & SEO
Digital marketing campaigns
Website / eCommerce
SEO & copywriting
Graphic design
Tracy brought a distinct out-the-box creative thinking to 3X4 that we didn't know we were missing until then.
She dives deeply into the work she is doing and uncovers hidden gems in the organisation. She is a delight to work, with bringing an energy and calm to all that work with her.
Tracy takes a team with her, on her journey to success. Training, mentoring and learning as a collective rather than demanding output. She brings out the best in people.
Tracy would be an asset to any business - startups, corporates, SMEs - her ability to relate at any level has made her a true inspiration in the field.
Tracy is an exemplary creative leader whose passion for brand and UX, tempered with a willingness and even eagerness to receive feedback from formal and informal stakeholders.
Beyond formal contributions, her positive and personable nature have earned Tracy much respect and many fans at Yola.
Working with Tracy is a game changer. She initially joined our team to consult for brand strategy, but it became evident that she is multi-talented.
From developing and managing brand strategy over the user and customer experience to digital design, she showed her in-depth knowledge and vast experience.