Create a vision
Launch a product
Build a brand
Align an experience ecosystem
Strategise for a new economy
Tracy brought a distinct out-the-box creative thinking to 3X4 that we didn't know we were missing until then.
She dives deeply into the work she is doing and uncovers hidden gems in the organisation. She is a delight to work, with bringing an energy and calm to all that work with her.
Tracy takes a team with her, on her journey to success. Training, mentoring and learning as a collective rather than demanding output. She brings out the best in people.
Tracy would be an asset to any business - startups, corporates, SMEs - her ability to relate at any level has made her a true inspiration in the field.
Tracy is an exemplary creative leader whose passion for brand and UX, tempered with a willingness and even eagerness to receive feedback from formal and informal stakeholders.
Beyond formal contributions, her positive and personable nature have earned Tracy much respect and many fans at Yola.
Working with Tracy is a game changer. She initially joined our team to consult for brand strategy, but it became evident that she is multi-talented.
From developing and managing brand strategy over the user and customer experience to digital design, she showed her in-depth knowledge and vast experience.
Cape Town, South Africa