A catalyst. My power lies in the ability to put two things together to create something more valuable.
Practically, this may involve defining digital, product, and marketing strategies plus rolling out creative for campaigns and digital products. With two decades in digital media, I have a breadth of knowledge in digital strategy, brand, product and marketing management – with a user-first philosophy at its core. My holistic approach encourages authenticity and motivates teams to create real value.
Defining the vision, proposition, principles and product roadmap; prioritisation and optimisation towards aspirations
Choreography of all brand touch points giving rise to positive customer experiences
Qualitative and quantitative research to understand human behavior, needs, and motivations
A well-articulated and sustainable value proposition and game plan to acquire new customers and build loyalty
Content strategy The planning, development and management of SEO-friendly content (audio, visual, and written)
Information architectureDefining the structures and relationships between information across the product or service
Visual and IX design
The presentation and interactivity of a product, creating positive and impactful experiences
Draft sketches and prototypes to test ideas quickly. Specify the flow and behaviour of the solution
Be purposeful and intentional
Continual personal development
Laugh, don’t be too serious
Love your team, your clients and yourself
Be the change. Inspire Action
Walk the talk
Attract people with the right attitude
Always remain positive
Yoga – EnergY and joY
Celebrate the Yays!