“Painting A VISION of what is possible, inspiring teams to pursue their best ideas.”

Tracy Lindner, Standout Report, 2015

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Product marketing leader, Design Thinker
& Entrepreneur

Tracy Lindner is a Senior Product Marketer and Digital Strategist with expertise in digital brand, product marketing, and user experience with a personal interest in social innovation. I’m adaptable and optimistic, I set a great store in company values and culture. Take a look at the values that I live by.

Industry experience in fintech, health-tech, IT, publishing and public sectors.

Connector

A catalyst. My power lies in the ability to put two things together to create something more valuable.

Pioneer

I see the world as a friendly place where good things happen. Optimism in the face of uncertainty.

Influencer

Persuasive. High EQ to engage people directly and inspire them to act.

EXPERTISE

I think of myself as a Creative Technologist, bringing together technology and creativity to equip organisations, products and brands to be effective and relevant in the digital economy.

Practically, this involves defining digital, product, and marketing strategies plus managing xx rolling out creative for campaigns and digital products.

Practically, I work at the intersection of Business, Product and Technology. I'm a starter, applying Design Thinking and analysis to deeply understand customers, markets and organisations to uncover problems worth solving and identify the best ideas to pursue. In other words, I do the exploration, gathering evidence and evaluating opportunity risk to ensure that teams build the right things for real problems.

With two decades in digital media, I have a breadth of knowledge in digital and product strategy, and brand and marketing management – with a user-first philosophy at its core. My holistic approach encourages authenticity and motivates teams to create real value.